When the news broke on Thursday that Kid Rock — real name Robert James Richie — might run for the Senate in Michigan, members of the media were understandably skeptical.
Now the rocker wants you to know that he is very serious.
In a statement that opened by pointing out that he still has more than two weeks to file his paperwork with the Federal Election Commission (which he has not yet done), Ritchie proclaimed that “like politicians write books during their campaigns, I’m planning on putting out music during mine and IT ALL STARTS TONIGHT AT MIDNIGHT.”
The notion of running a campaign based on music rather than speeches is… novel, but Ritchie insists that “it’s not a hoax, it’s a strategy and marketing 101!”
In response to the very unorthodox — and possibly forbidden — practice of selling his campaign merchandise through a Warner Bros. Records registered website, Ritchie notes, “I’m not signed to Warner Bros!!! – which simple fact-checking would have revealed. I have recently worked out a unique deal with BMG, Broken Bow, CAA and Live Nation to release music ON MY TERMS.” While that deal may be the case, it still runs counter to his promotion of the website, which, again, is hosted by Warner Bros.
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